I caused 85% user and client satisfaction for a mobile wallet application by designing a new experience through an intuitive and minimalistic user interface. Here is how I achieved this.
1. Research: User Interviews/Surveys, Validating Assumptions, Define Problem, Brainstorm Solutions
2. Prototyping: Styles guide, High-Fidelity prototype, Interactions
3. Usability testing: Unmoderated remote testing
4. UX writing
The team at PayOnline ( a mobile wallet that allows easy payment of day-to-day online bills) reached out to me about their product—quoting the CEO's words.
"We've not been able to meet our business goals, especially in sales and projected user sign-ups, we think this is because of the poor interface of our app, and users just get lost in our app, at least these are the feedback we've been getting. We lost a business partnership that could have been a big break for us because the business partner felt our app wasn't up to standard and we were not doing very well".
I didn't want to assume that the problem was only poor interface, or just banking on the CEO's word without talking to users of this product, I could very well find out more hidden issues. To get more insight here is what I did;