📝 Project Summary

I designed an international transfer mobile application that recorded 5000 active users and 1000 transactions monthly within the first 3 months after launch. Here is how I achieved this.

My Role

1. Research: User Interviews/Surveys, Validating Assumptions, Define Problem, Brainstorm Solutions

2. Prototyping: Styles guide, High-Fidelity prototype, Interactions

3. Usability testing: Unmoderated remote testing

4. UX writing

📖 Background Story

I was referred to the CEO of Quick Collect by a happy client I had worked with previously. Quick Collect is an international transfer company that allows users to send money across borders. To give more context to the problem I would like to quote the CEO’s word

"I’ve been running Quick collect over 2 years now. But it has been a manual transfer process, where the customers sends me the money they want to transfer to my account and I send the equivalent to their recipient. I currently use a form which I use to collect the transfer details. I will like you to design a mobile app that can automate this process . The manual process is really strenuous for me and I have not been able to scale my business ".

🔍 Defining the Problem

The core challenge facing Quick Collect was rooted in its reliance on a manual transfer process, which hindered both operational efficiency and user satisfaction. As articulated by the CEO, the existing system required customers to send money directly to his account, followed by him manually processing the equivalent transfer to the recipient. This cumbersome approach led to several key issues:

• Inefficiency and Time Consumption: The manual process was time-consuming and prone to delays. Customers often needed more certainty regarding the status of their transactions, leading to frustration and a lack of confidence in the service.
• Scalability Limitations: The CEO clearly desired to scale the business, but the manual nature of the transfers restricted growth. As demand increased, the existing process became increasingly unsustainable, preventing Quick Collect from effectively capturing market opportunities.
• User Experience Shortcomings: Feedback from users revealed dissatisfaction with the lack of automation and transparency. Customers found the process cumbersome, lacking features that modern money transfer services typically offer, such as tracking capabilities and instant notifications.
• High Risk of Errors: The reliance on manual input increases the potential for human error, which could lead to incorrect transfers and further erode customer trust. This was particularly concerning for a service dealing with sensitive financial transactions across borders.